A journalist’s habits.
Eight years in journalism taught me to research unfamiliar subjects, separate reliable information from noise and find the explanation that makes someone keep reading.
SEO & content marketing specialist
Hi, I’m
Manson Yau.
A journalist’s curiosity.
An SEO strategist’s perspective.
I spent eight years as a journalist, followed by another eight years working full-time in SEO and content marketing. Today, I bring the same curiosity and editorial judgement to helping businesses become easier to find, understand and trust.
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The medium changed.
The questions stayed.
Journalism, content and search have shaped how I work. The constant is curiosity about what people need to understand.
Content with a purpose.
The next eight years in full-time SEO and content marketing connected that editorial judgement with acquisition, complex products and real customer decisions, working with brands and in FinTech.
A connected search strategy.
Content optimisation led to keyword research, site architecture, technical SEO and international growth. Today, I work across those decisions with writers, developers and marketing teams.
What I have achieved.
Selected outcomes from different starting points. Each case explains the work, the measurement period and the context behind the numbers.
International home-appliance retail
10×Organic traffic in Hong Kong
Within six months, alongside a reported 3× increase in Hong Kong sales.
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Hong Kong domestic helper agency
12×+Growth in search traffic
Within four months through SEO and locally relevant content.
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Personal finance platform
2×Website traffic after recovery
Within two months after technical fixes and optimisation of selected existing content.
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Japanese property developer
+64.7%Organic clicks from outside Japan
Monthly clicks, year on year, following a phased multilingual website migration.
Read case studySEO at the centre.
A wider view of growth.
The mix changes with the project. The purpose stays consistent: help the right people discover a business, understand its value and take the next step.
Search & discovery
SEO, technical foundations & AI search.
I connect strategy, content systems and implementation, with GEO and AI discovery considered within the work.
Explore full-service SEOEditorial craft
Clear content.
Sound judgement.
I still write, particularly about personal finance and financial services, where accuracy and clarity matter as much as visibility.
Explore content servicesAcquisition & learning
Test the message.
Understand the response.
Google Ads, paid social and social media can support the same strategy, bringing useful audience feedback into SEO and content decisions.
Explore paid acquisitionA market is more
than a language.
Local context changes the questions, the evidence people need and the path to an enquiry. That is why I research the audience again when the work crosses a border.
Explore international SEODirect conversation.
Clear ownership.
I lead the research, diagnosis, strategy and communication. You speak with the person making the plan and interpreting the results.
How I fit into your team
Independent.
Collaborative.
I can work as a consultant, fractional SEO lead, embedded specialist or partner to another agency. Where the project needs more hands, I work with specialists across content, development, design and digital PR.
- 01
Understand the business.
Start with the offer, customers, sales questions and support needs before choosing what to optimise.
- 02
Make the work practical.
Turn findings into clear priorities and responsibilities for the people writing, building and publishing.
- 03
Leave something useful.
Fix immediate constraints and build a structure the team can maintain as the website, market and search landscape change.
A career built
around a life.
I have worked remotely for more than five years, working from home, coffee shops, clients’ offices and co-working spaces, sometimes settling into a park or a quiet spot outdoors. My days move between client work, writing, school runs and whichever small project has caught my attention. A change of scenery often brings a fresh perspective.
Curiosity opens another tab.
SEO often takes me into AI, websites, data and product ideas. Some side projects end up much bigger than the idea that started them.
Life away from the screen.
Family, more coffee than I probably need, history books and a good beer when the day is done. Working independently lets me build a career around family life.
Space to slow down.
Meditation is one of the quieter habits that helps me clear some mental noise and return to a problem with a little more perspective.
Have a problem
worth thinking through?
A website rebuild, a new market, years of content that could work harder, or an organic-growth problem that is still hard to define. Send me the context.
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