Curiosity opens another tab.
SEO often takes me into AI, websites, data and product ideas. Some side projects end up much bigger than the idea that started them.
SEO & content marketing specialist
Hi, I’m
Manson Yau.
A journalist’s curiosity.
An SEO strategist’s perspective.
I bring together a background in journalism and hands-on experience in SEO and content marketing to help businesses become easier to find, understand and choose.
My work spans Asia-Pacific and beyond, with a focus on Hong Kong, Singapore and the United States. I also support companies targeting international markets. I turn audience insight into useful content and stronger visibility across Google and AI search, helping the right customers discover your business and take the next step.
Featured as a top SEO consultant by Singapore’s Equinet Academy.
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From journalism
to search.
Journalism taught me to research, interview and write for real readers. I bring the same habits to every SEO and content project.
2010–2018
Journalism
Writing for well-known print magazines, newspapers and online media, grounded in research, interviews and storytelling.
2012–2018Alongside journalism
Freelance Marketing & SEO
Marketing and SEO projects, taken on while working full time as a journalist.
2018–19 onwards
A focus on SEO
SEO became the centre of my work, supporting more than 50 brands and agencies worldwide across search, content and digital growth. I still write.
2026
manson.space
Manson’s Content Brewery evolved into manson.space, reflecting a broader scope across SEO, content and AI.
What I have achieved.
Selected outcomes from different starting points. Each case explains the work, the measurement period and the context behind the numbers.
International home-appliance retail
10×Organic traffic in Hong Kong
Within six months, alongside a reported 3× increase in Hong Kong sales.
Read case study
Hong Kong domestic helper agency
12×+Growth in search traffic
Within four months through SEO and locally relevant content.
Read case study
Personal finance platform
2×Website traffic after recovery
Within two months after technical fixes and optimisation of selected existing content.
Read case study
Japanese property developer
+64.7%Organic clicks from outside Japan
Monthly clicks, year on year, following a phased multilingual website migration.
Read case studyClient feedback
What people have said
about working with me.
Manson was super helpful in testing a few marketing campaigns we run focused on Hong Kong.
He is attentive, creative and offered a few suggestions beyond our original scope. I liked working with him and can recommend his services.
Manson took our crypto/fintech licensing consultancy website to a whole new level.
Within a few months, we saw a big jump in web traffic, and our client inquiries nearly doubled. Best of all, he handled everything with minimal input from our side—we often weren’t sure what we needed, but Manson proactively found fixes and new ideas to keep improving our SEO. He shared clear updates, was quick to answer questions, and truly cared about our success. If you want someone who can work independently, deliver real results, and make the whole process easy, Manson is definitely the person to call.
Manson has been very helpful and professional in supporting the SEO project.
He knows what clients need and able to go the extra miles to ensure the very best result.
We have worked with Manson to revamp our pet sitting business SEO.
Manson is a highly skilled SEO and content expert. He is able to quickly understand the business needs, and put together a plan that is relevant and actionable. He is also able to execute with a solid plan and deliver with an extra mile. More important, we saw clear improvement in the performance. Highly recommend him for any SEO/Content job.
Manson is an excellent writer.
He is a true professional and a pleasure to work with. Highly recommend!
Manson’s overall performance was fabulous, always responsible and reliable.
He showed excellent project management and writing skills.
We have been working with Manson for the past few months, and we are extremely impressed with the results.
He has helped to optimize our website’s SEO, create high-quality content, and revise existing material to ensure that it is up-to-date and effective. Furthermore, he is very responsible and easy to work with, and we always feel confident that Manson has our best interests in mind. His hard work and dedication have paid off, as our website has continued to grow and improve thanks to his efforts. we highly recommend Manson to anyone looking to improve their website’s performance and visibility online.
Manson and I have worked together on several projects, and I found him a highly skilled and dedicated professional.
His expertise in the field of SEO and SEM Marketing and content creation has helped our company immensely. He's also an all-around great guy to work with! I highly recommend Manson to anyone looking to improve their company content creation and marketing promotion.
Manson is an expert in content marketing and SEO.
He helps us revamp our website's content and is very open-minded to share his knowledge and expertise throughout the project. I would recommend him to any companies that want to build a solid and result-oriented content strategy.
I've been really impressed with Manson's work—especially when it comes to eCommerce SEO and technical SEO.
He really knows his stuff and brings a ton of insight, particularly around the APAC region, which made a big difference for our project. Super easy to work with and always willing to go the extra mile!
Manson was a delight to work with.
He was swift to respond, understood our briefs well, and was able to provide feedback where needed. We would love to work with Manson again and highly recommend his work.
Scroll to explore
SEO at the centre.
A wider view of growth.
The mix changes with the project. The purpose stays consistent: help the right people discover a business, understand its value and take the next step.
Search & discovery
SEO, technical foundations & AI search.
I connect strategy, content systems and implementation, with GEO and AI discovery considered within the work.
Explore full-service SEOEditorial craft
Clear content.
Sound judgement.
I still write, particularly about personal finance and financial services, where accuracy and clarity matter as much as visibility.
Explore content servicesAcquisition & learning
Test the message.
Understand the response.
Google Ads, paid social and social media can support the same strategy, bringing useful audience feedback into SEO and content decisions.
Explore paid acquisitionA market is more
than a language.
Local context changes the questions, the evidence people need and the path to an enquiry. That is why I research the audience again when the work crosses a border.
Explore international SEODirect conversation.
Clear ownership.
You work directly with me, an experienced SEO and content marketing consultant. I lead the research, shape the strategy and stay closely involved in delivery, so you can discuss decisions and results with the person responsible for the work.
How I fit into your team
Independent.
Collaborative.
I can work as a consultant, fractional SEO lead, embedded specialist or partner to another agency. Where the project needs more hands, I work with specialists across content, development, design and digital PR. I remain your main point of contact and continue to lead the strategy.
- 01
Understand the business.
Start with the offer, customers, sales questions and support needs before choosing what to optimise.
- 02
Make the work practical.
Turn findings into clear priorities and responsibilities for the people writing, building and publishing.
- 03
Leave something useful.
Fix immediate constraints and build a structure the team can maintain as the website, market and search landscape change.
A career built
around a life.
I have worked remotely for more than five years, working from home, coffee shops, clients’ offices and co-working spaces, sometimes settling into a park or a quiet spot outdoors. My days move between client work, writing, school runs and whichever small project has caught my attention. A change of scenery often brings a fresh perspective.
Life away from the screen.
Family, more coffee than I probably need, history books and a good beer when the day is done. Working independently lets me build a career around family life.
Space to slow down.
Meditation is one of the quieter habits that helps me clear some mental noise and return to a problem with a little more perspective.
Have a problem
worth thinking through?
A website rebuild, a new market, years of content that could work harder, or an organic-growth problem that is still hard to define. Send me the context.
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