Personal finance product reviews · SEO & content marketing case study
After a difficult revamp.
Twice the website traffic.
After an in-house website revamp triggered a significant traffic drop, technical SEO fixes and optimisation of selected existing content helped a personal finance platform double its traffic within two months.
Explore the results
Website traffic after technical fixes and selected content optimisation
- Industry
- Personal finance product reviews
- Client’s original market
- Hong Kong
- Target market
- Hong Kong & Asia
- Scope
- SEO & content marketing
- Period
- Two-month improvement programme
The work.
The outcomes.
Key results across the project’s priority channels and markets.
Before & after optimisation
The same website.
Twice the traffic.
Technical fixes and selected content optimisation. Results within two months.
Before
Significant traffic loss following technical issues introduced during the in-house revamp.
After
Traffic doubled after technical fixes and optimisation of selected existing content.
Relative traffic comparison. Baseline represents the affected site before the fixes; absolute traffic figures are not displayed.
Client background
A specific business.
A specific challenge.
A personal finance review platform helped readers explore financial products and supported banks and lending companies in acquiring new users across Hong Kong and Asia.
Following a revamp by its in-house team, the website suffered a significant traffic drop caused by a series of technical issues. The priority was to address those problems and improve selected existing content so the established site could rebuild search momentum.
A practical plan.
Focused delivery.
Technical access, useful content and distribution each had a role.
Resolve technical SEO issues
I addressed the series of technical SEO issues following the in-house revamp, focusing on the problems affecting the website’s search performance.
Optimise selected existing content
I reviewed and optimised selected existing content to improve its usefulness and search relevance. The work focused on targeted improvements rather than replacing the entire content library.
Adapt for AI Overviews
The content strategy included Google’s AI Overviews, with the client reporting improved visibility in AI-driven search results.
What changed
Twice the website traffic.
Website traffic doubled within two months following the technical fixes and optimisation of selected existing content. The work focused on making the existing website perform better, combining technical repair with targeted editorial improvements.
Explore more case studiesAbout these results
Relative traffic comparison covers the two-month improvement programme. The baseline is the affected website before the fixes, not its performance before the revamp. Absolute traffic figures are withheld.
Data sources. Client-provided traffic performance and project outcomes. Project background and technical issues confirmed by the project owner.
What should your
next chapter achieve?
Tell me about your market, your audience and the challenge you want to solve.
Discuss your project