It is a saving you can make yourself
You cannot change the grid. You can change what your site sends. Take a 3 MB page down to 1.5 MB and the estimate halves on every visit, with nothing to offset.
Website carbon footprint and page weight checker
Every page view moves data through a data centre, a network and a device, and all of that uses electricity. Paste in any public page to see how much it transfers, roughly what that costs in CO₂e per view, and where the weight is.
Example result
Lighthouse run,
CO₂e per page view
gSustainable Web Design Model v4
Data transferred
Network requests
Completed on page load
Green hosting
Lighthouse also scores performance, and Google publishes Core Web Vitals from real Chrome users. The same bytes drive both, so they sit beside the carbon result.
Lab figures come from one simulated mobile or desktop load in Google's test environment and vary between runs. Core Web Vitals above use the 75th percentile of real visits over the last 28 days where Chrome has enough data. Google's page experience signals use the field data, not the lab score.
Bytes transferred by resource type, as compressed on the wire. Start with the biggest category.
Per-view figures are small. Multiply by your traffic to see what they add up to.
In this model emissions move in step with bytes. Halve the page and the estimate halves.
These come from fixed rules applied to the breakdown. They tell you which category to look at first, not exactly what to change.
One Lighthouse run through the PageSpeed Insights API, with no scrolling or interaction. Results are cached for six hours. The estimate uses CO2.js with the Sustainable Web Design Model v4 and the Digital Carbon Ratings scale. Green hosting comes from The Green Web Foundation and only changes the data-centre share of the model.
A web page has weight. Each visit pulls files from a server, through the network, onto a phone or laptop, and every step runs on electricity.
A website carbon footprint is an estimate of the emissions caused by loading a page, and it is driven almost entirely by how much data the page sends. Images, video, fonts and JavaScript are usually where the kilobytes go.
The figure is given in grams of CO₂ equivalent per page view. One view is tiny. A page with 100,000 views a month is loaded over a million times a year, so a saving of a few hundred kilobytes repeats a million times too.
Page weight is the part of this you actually control.
The estimate here uses the Sustainable Web Design Model, the open method Website Carbon and Screaming Frog also use, so you can compare it with other tools on the current version of the model.
The letter is the Digital Carbon Rating published by Sustainable Web Design. Each threshold is a percentile of real pages in the HTTP Archive: an A+ page is lighter than 95% of the web, an F is heavier than half of it.
Estimates put the internet's electricity use around 1,000 TWh a year once you count data centres, networks and the devices people use. Pages are getting heavier every year, and each extra kilobyte is served over and over.
You cannot change the grid. You can change what your site sends. Take a 3 MB page down to 1.5 MB and the estimate halves on every visit, with nothing to offset.
Sustainability reports, ESG questionnaires and tender documents now include questions about digital operations. A measured figure, a plan to reduce it and green hosting are answers. A paragraph about caring is not.
A lighter page loads sooner on a weak signal or an old phone, costs less in bandwidth and keeps people reading. The work that reduces emissions is the same work that makes a site pleasant to use.
Google does not rank pages by carbon rating. It does look at page experience, and the metrics behind it depend on the same bytes this tool counts.
Core Web Vitals measure how quickly the main content appears, how fast the page responds to a tap, and whether things jump around while loading. Google calls these Largest Contentful Paint, Interaction to Next Paint and Cumulative Layout Shift, and says good scores here, with other page experience signals, are what its ranking systems try to reward. Oversized images slow the first. Heavy scripts slow the second. Fonts and embeds that arrive late cause the third.
Cutting page weight helps all three. It also makes the site cheaper to crawl: a bot that has to fetch 5 MB per page covers far less of a large catalogue than one fetching 500 KB.
Images at 60% of the transfer is your biggest emissions saving and your most likely Largest Contentful Paint problem, in one line.
Green hosting means the servers that store and send your pages run on renewable electricity, or on power the provider matches with renewable energy purchases.
The Green Web Foundation keeps the public register, which lists hundreds of providers. A provider is listed only after it submits evidence, such as renewable energy certificates, power purchase agreements or supplier statements, and that evidence is reviewed. The calculator checks the domain you enter against this register, so "Not verified" means the host has not been listed, not that it necessarily runs on fossil power.
In the model behind this tool, hosting only affects the data-centre share of the estimate, about a fifth of the total. It is still worth choosing, because it is a one-time decision that applies to every page view from then on.
Two things to watch. A site fronted by a green content delivery network can pass the check even when its origin server is not green, because the check sees the network edge. And some large clouds are green in the register while others are not, so the same platform choice can land either way.
A few examples from the register
Six providers whose own domains returned a green result when checked on 17 September 2026. This is a sample to show the range, from global clouds to regional hosts, not a ranking or a complete list.
Check your own host with the Green Web Check, or browse the full register in the Green Web Directory.
On the Digital Carbon Ratings scale, A+ is 0.040 g CO₂e per view or less and A goes up to 0.079 g. The median page on the web is roughly 0.33 to 0.37 g, which is a D. A page under about 1 MB of transfer will usually land at A or B.
No. Google has never named carbon or sustainability as a ranking signal. It does reward good page experience, and the quickest route to better Core Web Vitals is sending fewer bytes. Lower carbon comes with it.
It is a model, not a meter. Measured data transfer is multiplied by an average energy figure per gigabyte and a global average grid factor. That makes it good for comparing pages and tracking change, and rough as an absolute number for any one site. The people who maintain the model say it tends to overestimate rather than underestimate.
Usually one of three things: the page was measured at a different moment, in a different environment (this tool runs Lighthouse once, without scrolling), or with a different version of the model. Version 4 gives lower grams and stricter letter thresholds than version 3, so the same page can be a C in one tool and an E in another.
No. Hosting only affects the data-centre share of the model, about a fifth of the total. The network and the visitor's device still draw power from wherever they are. Green hosting is worth having. Page weight is the bigger lever.
Anything that loads after scrolling or clicking, logged-in and personalised content, scripts that wait for cookie consent, and video that streams after the initial load. A real visit to a media-heavy page is often heavier than the figure shown.
The estimate is a proxy built on data transfer. Use it to compare pages and track change. It is not a measured emission.
Google's PageSpeed Insights API loads the page in a controlled environment and reports every network request with its compressed size. Content that only appears on scroll, logged-in views and consent-dependent scripts are not included.
The Green Web Foundation's library applies the Sustainable Web Design Model v4: energy per gigabyte across data centres, networks and devices, including the energy embodied in the hardware, multiplied by a global average grid intensity.
The letter comes from the Digital Carbon Ratings published by Sustainable Web Design. A+ is 0.040 g per view or less; F is 0.360 g or more. Tools still on the v3 scale will show different letters for the same page.

From estimate to plan
The number above is a starting point. The useful part is knowing which images, scripts and hosting choices on your site are worth changing, and in what order. That is the work I do, and it is the same work that makes a site faster and easier to find.
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