Organic clicks from outside Japan
Monthly performance, year on year
Property development · SEO & content marketing case study
Japanese property.
A stronger international search presence.
SEO research, migration planning and technical implementation helped a Japanese property developer reach more people researching property at home and overseas.
Explore the results
Monthly organic clicks · Year on year+64.7%
Organic clicks from outside Japan
- Industry
- Property development
- Client’s original market
- Japan
- Target market
- Hong Kong, Singapore, Japan, Thailand, Australia, China, Philippines & Taiwan
- Scope
- SEO & content marketing
- Period
- Phased multilingual migration
The work.
The outcomes.
Key results across the project’s priority channels and markets.
Total organic search clicks
Monthly performance, year on year
Search impressions
Monthly performance, year on year
Explore the impact
Two stages.
One search foundation.
Growth at home. Greater reach abroad.
Monthly organic click growth, year on year.
Visitor location describes the search market, not the language used.
An early lift in discovery.
Growth against the preceding month’s baseline.
Both click comparisons use the same baseline. AI referrals are a separate traffic measure.
Showing project handover results
Client background
A specific business.
A specific challenge.
A Japan-based property developer needed its website to serve both local and international audiences. Its target markets included Hong Kong, Singapore, Japan, Thailand, Australia, China, the Philippines and Taiwan.
A multilingual migration needed coordination between search strategy, development and local content teams. The work had to support destination research and property comparison, while giving the client a practical foundation to maintain after handover.
A practical plan.
Focused delivery.
Technical access, useful content and distribution each had a role.
Research the opportunity
I researched keywords and competitors to connect the content strategy with how people discover destinations, explore developments and compare properties. English and Chinese content priorities were shaped around those search needs.
Plan the migration
I worked with the development team to plan a phased migration. English was completed first, followed by Chinese. The Japanese team remained responsible for Japanese content, while I also supported technical SEO.
Build the search foundation
My work covered technical SEO auditing and implementation, on-page optimisation, structured data, indexing support and backlink acquisition. These elements supported discovery across destination, development and listing pages.
Prepare for handover
I provided guidance for future SEO maintenance after the website was handed over to the client, alongside performance tracking and a reporting framework. The aim was to make ongoing optimisation part of managing the website.
What changed
A stronger international search presence.
The completed website had a broader search presence across Japan and overseas. Destination pages, development pages and property listings created measurable entry points for people researching Japanese property. The handover also gave the client guidance for maintaining the SEO foundation beyond the migration.
Explore more case studiesAbout these results
Main results compare June 2026 with June 2025. Early English-migration click and AI-referral growth compares January 2026 with December 2025. These are separate reporting periods, not a single before-and-after calculation. Market location does not identify a visitor’s language. Search clicks and AI referral sessions are discovery measures, not confirmed enquiries or sales.
Data sources. Google Search Console for organic clicks, impressions and market performance. Client-provided analytics for AI referral sessions. Project scope and maintenance handover confirmed by the project owner.
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