Hong Kong organic traffic
Reported within six months
Home appliances eCommerce · SEO & content marketing case study
European products.
Lasting Asian demand.
SEO and locally tailored content helped a Belgium-based appliance retailer grow across Asian markets, with search insights informing the customer experience from first enquiry to after-sales support.
Explore the results
Project outcome10×
Reported organic traffic growth in Hong Kong
- Industry
- Home appliances eCommerce
- Client’s original market
- Belgium
- Target market
- Hong Kong, Singapore, Macau & Taiwan
- Scope
- SEO & content marketing
- Period
- Six-month growth; longer-term partnership
The work.
The outcomes.
Key results across the project’s priority channels and markets.
Hong Kong sales
Reported within the same six-month programme
Singapore clicks and sales
Reported in 2022
Taiwan organic traffic and sales
Both grew to three times their previous levels
Client background
A specific business.
A specific challenge.
A Belgium-based home appliances online store targeted customers in Hong Kong and Singapore, later extending the growth strategy to Macau and Taiwan.
Winning a search visit was only the beginning. Customers also needed useful local information and a consistent experience when asking questions, receiving their products or seeking support.
A practical plan.
Focused delivery.
Technical access, useful content and distribution each had a role.
Localise for each market
Hong Kong, Singapore and Taiwan each had their own localised content. I adapted the content to each market’s customers, connecting SEO, useful product information and conversion optimisation.
Connect search with service
I worked with the service team to enrich the full customer experience, from chat and email replies to product delivery, returns and after-sales support. Understanding what customers searched for helped inform how the business answered questions and supported them beyond the website.
Build lasting regional growth
The initial Hong Kong gains developed into a longer-term partnership, with strong sales and stable growth reported for another seven years. The approach extended to Singapore, Taiwan and Macau. Singapore clicks and sales doubled in 2022; Taiwan organic traffic and sales grew to three times their previous levels.
What changed
Lasting Asian demand.
Search insights informed more than traffic acquisition. They helped connect locally relevant content with how the service team communicated, delivered products and supported customers after purchase. The work brought marketing and service closer together, treating discovery, conversion and customer experience as parts of the same journey.
Explore more case studiesAbout these results
Hong Kong growth covers six months; Singapore results relate to 2022. Taiwan traffic and sales grew to three times their previous levels. Sales reflect business performance across channels.
Data sources. Google Search Console for Singapore search clicks and impressions. Regional traffic, sales and customer-experience outcomes provided by the client.
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