Google search click growth
Google Search Console · Organic search growth
IT support & workplace technology · SEO & content marketing case study
Complex technology.
Clearer discovery.
SEO aligned a workplace technology vendor with high-intent service searches, while Google Ads supported its international reach.
Explore the results
Project outcome5×+
Reported growth in Google search clicks
- Industry
- IT support & workplace technology
- Client’s original market
- Hong Kong
- Target market
- Hong Kong & APAC; UK & Singapore campaigns
- Scope
- SEO & content marketing
- Period
- Reported project review
The work.
The outcomes.
Key results across the project’s priority channels and markets.
Commercial search visibility
Across selected core service categories
Paid-search expansion
Priority international campaign markets
Client background
A specific business.
A specific challenge.
An IT support and workplace technology vendor served business customers in Hong Kong and the wider APAC region. Its offer spanned workplace systems and managed support.
The priority was to connect specialist services with businesses actively looking for a solution, then extend reach into selected international markets.
A practical plan.
Focused delivery.
Technical access, useful content and distribution each had a role.
Focus on service demand
SEO focused on high-intent searches closely aligned with the vendor’s core workplace technology and managed support services.
Strengthen organic discovery
The programme improved visibility for these service categories, with top search positions achieved for selected service categories.
Extend reach with paid search
I managed and optimised Google Ads to support priority international markets, including the UK and Singapore.
What changed
Clearer discovery.
Search became a stronger discovery channel for the vendor’s specialist services. Organic visibility and paid campaigns supported complementary parts of its local and international reach.
Explore more case studiesAbout these results
The growth figure refers to Google search clicks. Ranking outcomes relate to selected commercial service categories.
Data sources. Google Search Console for organic search performance. Google Ads for international paid-search campaigns. Other project outcomes provided by the client.
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