Community members acquired in one month
Acquired through organic search during the final project month
Web3 product design · SEO & content marketing case study
Specialist expertise.
A global audience.
Technical SEO and editorial direction helped a specialist UX agency turn its research into search visibility and a growing design community.
Explore the results
Project outcome100+
Community members acquired in one month
- Industry
- Web3 product design
- Client’s original market
- Taiwan
- Target market
- Global
- Scope
- SEO & content marketing
- Period
- Six months
The work.
The outcomes.
Key results across the project’s priority channels and markets.
Search clicks
Google Search Console · Before / after comparison
Search impressions
Google Search Console · Before / after comparison
Before & after
Before and after results. Each metric uses its own scale.
Showing after valuesClient background
A specific business.
A specific challenge.
A Taiwan-based UX agency designed Web3 products, including wallets and trading platforms. Its team had strong research and useful insights, but too few people were finding that work.
Make specialist knowledge discoverable worldwide. A Discord community became an additional acquisition goal during the final month.
A practical plan.
Focused delivery.
Technical access, useful content and distribution each had a role.
Foundation
Resolve technical barriers
An SEO health check informed technical and page-speed recommendations, alongside on-page improvements.
Execution
Give research a search strategy
Keyword and content research guided the editorial plan. I worked as SEO editor to help the team publish for relevant audience needs.
Distribution
Extend content distribution
Medium distribution and relevant backlink work supported a broader footprint for the agency’s specialist content.
What changed
A global audience.
The project recorded over 100 community members acquired through organic search in one month. Membership subsequently exceeded 300. Search became a practical way to introduce people to the agency’s expertise.
Explore more case studiesAbout these results
Search metrics compare the project’s before and after periods. Community figures cover acquisition during one month and membership in subsequent months.
Data sources. Google Search Console for search clicks and impressions. Community membership figures provided by the client.
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