Organic search clicks
Google Search Console · Before / after comparison
UX design & development · SEO & content marketing case study
An underperforming site.
A useful enquiry channel.
Technical repair, commercially relevant content and a more focused visibility strategy helped a design agency recover from an ineffective SEO engagement.
Explore the results
Project outcome81 → 736
Search clicks across the reported comparison
- Industry
- UX design & development
- Client’s original market
- Hong Kong
- Target market
- Hong Kong, Australia
- Scope
- SEO & content marketing
- Period
- Seven months
The work.
The outcomes.
Key results across the project’s priority channels and markets.
Search impressions
Google Search Console · Before / after comparison
Search click-through rate
Google Search Console · Rounded click-through rates
Before & after
Before and after results. Each metric uses its own scale.
Showing after valuesClient background
A specific business.
A specific challenge.
A UX and development agency serving Hong Kong and Australia had spent a year on SEO without building a meaningful organic acquisition channel.
Technical problems, slow loading and limited relevant content left the website unable to communicate its services effectively in search.
A practical plan.
Focused delivery.
Technical access, useful content and distribution each had a role.
Foundation
Repair the foundation
Hosting changes and image optimisation addressed performance issues identified during the review.
Execution
Publish for real demand
Keyword research informed two to three new pages or articles a month, aligned with service opportunities.
Distribution
Build relevant references
Relevant backlink work and a press release about the Australian launch supported visibility beyond the website.
What changed
A useful enquiry channel.
The project recorded organic enquiries and new design and development clients following the programme. Lead and revenue totals were not supplied, so the story centres on the measured visibility change and reported commercial outcome.
Explore more case studiesAbout these results
Search metrics compare the project’s before and after periods. Click-through rates are rounded. Client identity and exact search terms remain private.
Data sources. Google Search Console for clicks, impressions and click-through rate. Enquiry and client-acquisition outcomes provided by the client.
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