Most targeted searches
Across the selected service, local + service and brand keyword groups
Specialist legal services · SEO & content marketing case study
Established legal expertise.
A new specialist presence.
Keyword and content research, supported by technical SEO in collaboration with the developer, helped an established law firm launch a specialist website for a more focused, premium client segment.
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Two-month post-launch reviewPage 1
Most targeted service, location + service and brand searches
- Industry
- Specialist legal services
- Client’s original market
- United Kingdom
- Target market
- Hong Kong & United Kingdom
- Scope
- SEO & content marketing
- Period
- Review two months after launch
The work.
The outcomes.
Key results across the project’s priority channels and markets.
From launch to review
First-page visibility recorded at the post-launch review
A focused search strategy
Service discovery · Local service searches · Brand searches
Client background
A specific business.
A specific challenge.
An established law firm wanted a new website dedicated to a niche area of legal services. With its original market in the United Kingdom, the new site targeted Hong Kong and the UK and aimed to reach clients seeking specialist expertise and a premium service.
The firm already had legal experience, but the new website needed its own search presence. The task was to translate a focused service proposition into a researched content plan and support the launch with a complete technical SEO foundation.
A practical plan.
Focused delivery.
Technical access, useful content and distribution each had a role.
Research the specialist opportunity
I carried out comprehensive keyword and content research for the new website, covering the targeted legal services, location-led searches and brand-name queries. The research shaped a content direction for the firm’s niche offer and intended client segment.
Build with the developer
I worked closely with the developer to address technical SEO across the new website. Search requirements were considered as part of the build, alongside the keyword and content research, rather than being left until after launch.
Review the search presence
At the review two months after launch, most of the targeted service keywords, location + service keywords and brand-name keywords appeared on the first page. The result showed early search visibility for the new specialist website.
What changed
A new specialist presence.
The new website established an early search presence for the firm’s specialist offer. Most of the targeted keyword groups achieved first-page visibility at the two-month review, giving people researching the service, a relevant location or the brand a way to discover the new site.
Explore more case studiesAbout these results
First-page visibility refers to most of the selected target keywords at the review two months after launch, not every keyword or a number-one ranking. Exact terms, the specialist practice area and client identity remain private. Enquiry, client-acquisition and revenue results were not supplied.
Data sources. Project-owner-provided keyword visibility outcomes from the two-month post-launch review. Client background, target markets and project scope supplied by the project owner.
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