Monthly organic clicks
48 → 302
Individual months, 12 months apart
SEO / Content · Hong Kong · Physiotherapy
Helping a Hong Kong physiotherapy clinic get found on Google
I worked with a Hong Kong physiotherapy clinic to strengthen its visibility across English and Chinese search.
The work brought together bilingual keyword mapping, clearer service pages and local SEO. Comparing individual months 12 months apart, Google organic clicks rose from 48 to 302 and search impressions from 2,188 to 20,072.
The clinic also reported a 5–7× increase in monthly online booking events.
Explore the results
Google Search Console
6.3×Monthly Google
organic clicks
48 → 302 · Baseline month vs comparison month, 12 months apart
- Industry
- Physiotherapy
- Client’s original market
- Hong Kong
- Target markets
- Hong Kong
- Scope
- Bilingual SEO, service pages & local visibility
Monthly search impressions
2,188 → 20,072
Individual months, 12 months apart
Google Search Console · Individual months, 12 months apart.
Overview
A Hong Kong physiotherapy clinic.
Two languages.
The client is a Hong Kong physiotherapy clinic serving people who search for care in English and Chinese. The project focused on making its services easier to find and understand in both languages.
The website recorded 48 Google organic clicks and 2,188 impressions in the baseline month. I focused on matching service pages to relevant searches and strengthening the clinic’s local presence.
Approach
Connect search intent
with the right service page.
The programme brought together bilingual keyword mapping, clearer service-page metadata and Chinese content, an indexing audit, Google Business Profile updates and relevant backlink work.
Map English and Chinese search intent
I mapped relevant keywords to the clinic’s services, giving the English and Chinese pages a clearer search focus.
Refine service-page information
I worked on service-page metadata and Chinese translations so the site could present relevant service information in both languages.
Review indexing and local visibility
I audited indexing and updated the Google Business Profile, alongside backlink work, as part of the broader SEO programme.
Track search performance
I used reporting on clicks, impressions and keyword positions to assess how the website’s visibility changed over time.
Search results
More clicks.
Wider search visibility.
In the comparison month, the website recorded 302 Google organic clicks and 20,072 search impressions. That was 6.3 times as many clicks and 9.2 times as many impressions as in the baseline month 12 months earlier.
Monthly Google organic clicks
+529%6.3× the starting level
Clicks per month
Monthly Google search impressions
+817%9.2× the starting level
Impressions per month
Booking activity
5–7× increase in
online booking events
Alongside stronger Google visibility, the clinic reported a 5–7× increase in monthly online booking events.
About these results
Search data. The organic click and impression figures come from Google Search Console. The comparison is between individual months 12 months apart. Percentages and multiples are rounded.
Booking data. The clinic supplied the monthly online booking figures. Google organic clicks and online booking events are shown as separate outcomes.
Make it easier for customers
to find your services
If your service business needs a clearer SEO plan, let’s talk about your website, the searches that matter to your customers and how to measure progress.