Search traffic growth
Reported within three months
Pet sitting services · SEO & content marketing case study
Better service pages.
More people finding care.
A service-page revamp and new content helped a Hong Kong pet-sitting business grow search traffic by more than ten times within three months.
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Project outcome10×+
Reported search traffic growth in three months
- Industry
- Pet sitting services
- Client’s original market
- Hong Kong
- Target market
- Hong Kong
- Scope
- SEO & content marketing
- Period
- Three-month reported growth period
The work.
The outcomes.
Key results across the project’s priority channels and markets.
Google search clicks
Google Search Console · Reporting-period total
Search impressions
Google Search Console · Reporting-period total
Client background
A specific business.
A specific challenge.
A Hong Kong pet-sitting service invested in SEO and content marketing to increase its visibility in organic search.
The website’s service content was the central opportunity: improve existing pages and broaden the information available to people looking for pet care.
A practical plan.
Focused delivery.
Technical access, useful content and distribution each had a role.
Start with organic visibility
The project established an SEO programme, with Google Search Console tracking clicks and impressions as visibility developed.
Revamp the service pages
All service pages were reworked as part of the programme, strengthening the content at the heart of the business website.
Add new pages
New pages expanded the site’s content coverage. Search performance shows a sustained upward trend in search traffic following this work.
What changed
More people finding care.
The project achieved steady growth alongside the service-page overhaul and additional content. A clearer, more developed service website became easier to discover through search.
Explore more case studiesAbout these results
Search totals cover January to June 2024. The traffic growth comparison covers three months within the project.
Data sources. Google Search Console for clicks and impressions. Traffic growth and content milestones provided by the client.
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