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Pet sitting services · SEO & content marketing case study

Reaching more pet owners through organic search

A one-off SEO setup, refreshed service pages and new content helped a Hong Kong pet-sitting business grow from around 30 to over 500 organic search clicks per month: more than 15 times its starting level.

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Editorial illustration of pet sitting services
Project outcome15×+

Monthly organic search clicks compared with the starting level

Industry
Pet sitting services
Client’s original market
Hong Kong
Target markets
Hong Kong
Scope
One-off SEO setup & service-page content

The work.
The outcomes.

Key results across the project’s priority channels and markets.

~30

Monthly organic search clicks before

Approximate starting level

500+

Monthly organic search clicks after

More than 500 clicks per month

15×+

Monthly clicks versus the starting level

From around 30 to over 500 per month

Client background

A specific business.
A specific challenge.

A Hong Kong pet-sitting service wanted to build a stronger organic search presence. I worked with the founder over around four months to complete a one-off SEO setup, including refreshed service pages and new content. The founder was also a senior marketer, which gave us a shared understanding of the work and made the collaboration particularly enjoyable.

The website’s service content was the central opportunity: improve existing pages and broaden the information available to people looking for pet care.

A practical plan.
Focused delivery.

Technical access, useful content and distribution each had a role.

Start with organic visibility

The project began with around 30 organic search clicks per month. Google Search Console tracked clicks and impressions as the SEO setup and content work progressed.

What changed

More people finding care.

Monthly organic search clicks rose from around 30 to more than 500. The service-page overhaul and additional content gave the business a stronger foundation for being found by people looking for pet care. This was a focused, one-off setup completed over around four months, with a productive and enjoyable working relationship with the founder.

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About these results

The before-and-after figures are monthly organic search clicks, with an approximate starting level. The one-off setup took around four months. Separately, the January–June 2024 Search Console report recorded 1.26K clicks and 27.5K impressions; these are reporting-period totals, not monthly figures.

Data sources. Google Search Console for clicks and impressions. Monthly before-and-after figures, project duration and collaboration context confirmed by Manson.

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