Monthly non-brand traffic
+3,790% across the reported twelve-month project
Financial services & lending · SEO & content marketing case study
Beyond the brand name.
Into new searches.
A structured content and technical SEO programme helped a loan-services startup reach people who were not already searching for its brand.
Explore the results
Project outcome120 → 4,668
Reported monthly non-brand traffic
- Industry
- Financial services & lending
- Client’s original market
- Singapore
- Target market
- Singapore, Hong Kong
- Scope
- SEO & content marketing
- Period
- Twelve months
The work.
The outcomes.
Key results across the project’s priority channels and markets.
Ranking non-brand keywords
Aggregate count; exact terms withheld
Reported conversion rate
Stable during the programme
Before & after
Before and after results. Each metric uses its own scale.
Showing after valuesClient background
A specific business.
A specific challenge.
A lending startup relied on its website for customer acquisition, but most search traffic came from people who already knew the brand.
In a competitive lending market, the goal was to expand relevant non-brand discovery without relying solely on paid advertising.
A practical plan.
Focused delivery.
Technical access, useful content and distribution each had a role.
Foundation
Find demand beyond the brand
Keyword analysis identified new opportunities and guided three to four new pages or articles each month.
Execution
Keep the content useful
Quarterly semantic reviews refined content relevance, organisation and coverage.
Distribution
Maintain the technical foundation
Regular checks covered loading speed, mobile usability and broken links, alongside relevant backlink work.
What changed
Into new searches.
The website expanded from brand-led discovery to a broader non-brand audience. The client reported a stable 2% conversion rate and Domain Rating moving from 14 to 40. No revenue amount or conversion-event definition was provided.
Explore more case studiesAbout these results
The twelve-month comparison tracks non-brand traffic rather than all website visits. Ranking counts refer to tracked non-brand keywords; the conversion rate is a client-reported measure.
Data sources. Client-provided non-brand traffic, keyword tracking and conversion data.
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