App downloads in six months
Across the multi-market acquisition programme
Live shopping & social commerce · Paid acquisition case study
More people watching.
Less spent per install.
Google App Campaigns, Meta ads and social content helped a new live-shopping app reduce acquisition costs and reach multiple markets.
Explore the results
Project outcome26,000+
App downloads in six months
- Industry
- Live shopping & social commerce
- Client’s original market
- Singapore
- Target market
- Hong Kong, Singapore, Indonesia, Philippines & US
- Scope
- Paid acquisition
- Period
- Six-month acquisition programme
The work.
The outcomes.
Key results across the project’s priority channels and markets.
Hong Kong cost per install
September 2021 → January 2022
Reported acquisition cost
Per download across the expansion campaign
Instagram audience
Over three months
Before & after
Before and after results. Each metric uses its own scale.
Showing after valuesClient background
A specific business.
A specific challenge.
A Singapore-based startup combined live shows with a fashion and beauty marketplace. Its audience included women in their twenties to forties, with programming spanning lifestyle, fitness, food and entertainment.
The app launched with limited awareness and a Hong Kong cost per install around HK$30. The team needed to test its positioning and make acquisition more affordable.
A practical plan.
Focused delivery.
Audience, creative and distribution were tested together.
Foundation
Match ads to viewing interests
I refined Google App Campaign settings and creative angles around the shows people could watch.
Execution
Support discovery and return visits
Facebook and Instagram campaigns introduced live programming and shopping offers. Instagram management supported the organic audience.
Distribution
Test across markets
Campaigns expanded beyond Hong Kong into Singapore, Indonesia, the Philippines and the United States.
What changed
Less spent per install.
The programme recorded more than 26,000 downloads in six months. Hong Kong install costs fell by approximately 79%, while Meta landing-page clicks cost around HK$4–5. Downloads demonstrate acquisition, not retained or paying users.
Explore more case studiesAbout these results
Hong Kong cost per install and the wider six-month download programme cover different periods and markets. Downloads measure acquisition, not retained or paying users.
Data sources. Google Ads for app campaign performance. Meta Ads Manager for paid social performance. Download and Instagram audience figures provided by the client.
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