New users acquired per month
Across three exchange partners through the combined programme
Personal finance education · SEO & content marketing case study
Explain the unfamiliar.
Earn the next click.
A coordinated content, search, paid-social and newsletter programme helped a finance publisher reach crypto-curious readers and acquire exchange users.
Explore the results
Project outcome100+
New users acquired per month
- Industry
- Personal finance education
- Client’s original market
- Hong Kong
- Target market
- Hong Kong
- Scope
- SEO & content marketing
- Period
- Campaign reporting period
The work.
The outcomes.
Key results across the project’s priority channels and markets.
Educational articles
Content created for the programme
Monthly organic traffic
Client-provided monthly traffic range
Client background
A specific business.
A specific challenge.
A Hong Kong personal finance publisher wanted to expand its educational coverage of crypto and Web3 while promoting three exchange partners.
Connect beginner research with relevant next steps, using informative content and distribution across channels.
A practical plan.
Focused delivery.
Technical access, useful content and distribution each had a role.
Foundation
Build an educational library
The programme produced more than 50 researched articles covering foundational crypto and Web3 topics.
Execution
Organise around search intent
Keyword research shaped the content so readers could find explanations at different stages of learning.
Distribution
Bring channels together
Paid social introduced the content to wider audiences. Newsletters distributed guides and partner updates to existing readers.
What changed
Earn the next click.
The client reported more than 100 new users a month across the three exchange partners and five-digit monthly organic traffic. These outcomes came from a programme spanning SEO, social advertising and newsletters.
Explore more case studiesAbout these results
New-user figures cover the combined SEO, paid-social and newsletter programme across three exchange partners.
Data sources. Client-provided organic traffic, content production and exchange-partner acquisition data.
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