People reached through Meta Ads
Hong Kong and Singapore · Limited-budget market test
Business banking & company formation · Paid acquisition case study
Testing demand.
Finding the right audience.
Audience-specific campaigns helped a UK banking startup explore demand in Hong Kong and Singapore. With a limited budget, I tested propositions for SMEs, property investors and people planning to relocate, helping the founder understand interest in opening a UK account.
Explore the results
Meta Ads · Hong Kong & Singapore200,000
People reached through Meta Ads in Hong Kong and Singapore
- Industry
- Business banking & company formation
- Client’s original market
- United Kingdom
- Target market
- Singapore, Hong Kong
- Scope
- Paid acquisition
- Period
- Market-entry campaign
The work.
The outcomes.
A limited-budget test reached relevant audiences and generated application submissions, giving the founder evidence to assess demand.
Google Ads clicks in Hong Kong
Supporting campaign engagement
Google Ads clicks in Singapore
Supporting campaign engagement
Client background
A specific business.
A specific challenge.
A UK banking startup wanted to explore an Asian audience before committing to a larger rollout. The product supported UK company formation and account opening, but the team needed to understand which customer needs would create interest in Hong Kong and Singapore.
The question was more specific than how to attract clicks: which audiences had a relevant reason to open a UK account, and which messages would encourage them to submit an application? I developed distinct social campaigns around local use cases, with Google Ads supporting the demand test.
A practical plan.
Focused delivery.
Three audience hypotheses, each with a different reason to consider a UK account. Explore the campaign thinking behind each.
SMEs
Test business-focused messages for small and medium-sized enterprises considering UK expansion. The campaign proposition connected account opening with the practical context of establishing and operating a UK business.
Property investors
Explore interest among audiences considering UK property investment, including those researching company-based ownership. Campaign messaging connected the account proposition with this specific use case, rather than treating every banking prospect alike.
People relocating
Test the proposition with people planning to move to the UK. A different life stage creates different questions about account access and preparation, so the messaging reflected relocation rather than business expansion.
What changed
Finding the right audience.
The campaigns generated application submissions and gave the founder practical market feedback to assess the product concept and inform the next stage of testing. Testing distinct audiences and messages helped make the response more useful than a single undifferentiated traffic total.
Explore more case studiesAbout these results
Meta Ads reach covers Hong Kong and Singapore. Google Ads clicks are shown separately by market and are supporting engagement measures, not application totals. Additional recorded Hong Kong Google Ads figures were 170,000+ impressions and £0.06 cost per click; reported social cost per click was £0.20–£0.40. Application submissions were confirmed by the client without detailed conversion figures.
Data sources. Meta Ads Manager for reach and social advertising costs. Google Ads for clicks, impressions and cost per click. Application submissions and product-testing context provided by the client.
What should your
next chapter achieve?
Tell me about your market, your audience and the challenge you want to solve.
Discuss your project